Elisabeth was outstanding in how she conducted the class for the students. Her insight was invaluable for the students. LinkedIn is a platform that many people have basic knowledge of, but Elisabeth presented it as a business asset and showed real-world examples and numbers that made sense to a college graduate navigating the inner workings of it for business benefits. I am happy to say that my students not only responded to her with enthusiasm, but they reported back to me that they truly learned a lot of valuable information about social media, digital marketing, and B2B via LinkedIn practices.

In the Inside B2B Media module, grad students at the Medill School of Journalism / Northwestern University serve as “consultants” to actual publishers. This year, students critiqued video / social media for a leading beauty brand; last year’s work involved writing targeted tweets and short articles around the leading unmanned systems vehicle show. In both cases, Elisabeth’s presentations were invaluable. Her guidance on everything from posting frequency to maximum impact educated the students and empowered clients efforts. As this year’s project manager put it, she was “amazing.” Her presentation style is both smart and fun, and she is a role model for women in media. To paraphrase the Terminator, “she’ll be back.”